AdBayUSA ————–Dale W. Woys

Dale W Woys - President AdBayUSA

For those of us who don’t have creativity as an in-built talent, it takes some hard work to learn the art of advertising. There are some very basic tricks involved.

First, try to put things that you already have, to use i.e. the five senses along with the brain. Eyes can capture the most beautiful scenes; try remembering those that are creative. Try to observe Mother Nature like observing the sunset, the patterns of colors like yellow, orange, red and violet. Observe greenery around. Next put your ears and mouth to use and try increasing the power of observation. This can be done by walking around the neighborhood or nearby park and trying to observe new things everyday at the same location. Just seeing a thing isn’t enough, analyze the expressions of the people around you and analyze the emotions they depict.  Analyze and observe the near perfection and beauty you see in some things, people and animals.  The brain can be fed with many things at once, so carry a camera along and take a lot of pictures of objects from different angles and lighting. Try to understand and capture the mood of things, which will help in creating a perfect scene. Like vanilla ice-cream will becomes more attractive when cherry and nuts are added as toppings. Play around with the lighting effects.

Take notes along with your pictures. It is like creating a blue print that will be useful in your future works. Things that are important can be underlined or marked with a star. During this procedure if any question arises in your mind, note them down also, so as to find an answer for them at a later stage. This is a great learning technique. Try to listen a lot, compile those things inside your brain and then output it through your mind. Try to create a rhythm between works, something like poetry, but not exactly like it. The fifth sense, touch can be used to learn a different perspective of life. Try closing your eyes and feeling objects around you like the feel of a satin sheet is more tempting than a cotton sheet.

Develop a habit of carrying a pen and notepad all the time. It’s not only useful for taking down notes, but it can also be used as a reminder of meetings and interviews. While waiting for something or someone, scribble on your notepad. Try to draw things and apply those ideas which come to mind. Go back home and then paint those ideas, if not everyday, at least on weekends. Other than painting, try doing something new on weekends like golfing, canoeing, or rock climbing. Watching television and shopping can also provide good ideas. When something is troubling the mind, don’t go to sleep until the issue is resolved. This increases your creativity, enthusiasm and determination.

If there is ample time available, join courses that increase creativity like photography, painting, martial arts, etc. It need not be necessary that they be directly linked to advertising. Maintain a diary and note down daily happenings, especially good and perfect things. Learn the art of humor, read books, watch people and animals and then apply it by trying to put a smile on faces around you. Do research about the great personalities who are related to arts. Read their biographies, some of the road blocks you are facing may be answered and the path to creativity can be taken and can be learned.

After going through all the above steps the creative instincts will start to develop. So the next time any idea clicks, trust your instincts and work on it. Don’t hesitate to try new ideas. And try to stay away from people who are negative, game players and small thinkers and interact with people who encourage you and believe in you and are not trying to inhibit your thinking or your goals. If you are not fortunate enough to have such friends obtain motivational books and cd’s to help keep you on the right track.  After learning this core to creativity you can approach your next project with the confidence you need to make it your most creative and successful yet!

AdBayUSA.com is a great place to test your creativity and start your advertising campaign whether with our paid or FREE ads you can also submit NATIONWIDE ADVERTISING by going to:  www.AdBayUSA.com