You
need to be advertising and marketing your home-based business, but what
does it all mean? You need customers. You need sales! But where do you
start?
* FFA Pages & Classifed Ad Advertising
* Banner Advertising
* Traffic Services & Exchange Programs
* Reciprocal Linking Advertising
These
are just some of the ways for your home-based business to be
advertising and marketing online (meaning on the Internet). But, what
do they mean?
FFA Pages -- You submit your site to a FFA page
(or network of pages) and agree to get one E-mail from every other
website that is listed there. Definitely not a good idea (see our
Advertising/Marketing page for more details).
Banners - These
are ads shown at the top (usually) of many webpages and they sometimes
rotate to show a different ad each time the page is loaded.
Traffic
Exchange Programs - You submit your ad to be shown to other members of
the program when they load the program start page.
Reciprocal Linking - You place a link to someone's website on your site
and they place a link to your website on theirs.
Other Internet Marketing Suggestions
Search
Engine Optimization (SEO) - Keywords are placed throughout your
website's pages to tell the search engines what your page is about.
Keywords are simply words (or combinations of words) that describe your
business.
Content is king. Provide good content (basically,
articles about your area of expertise) about your subject and sprinkle
the keywords (and combos) through the page. This basic strategy will
get you a higher ranking with the search engines and many more
customers because you're giving them something that they need --
information!
PPC (Pay Per Click) Advertising - Instead of
submitting your pages for inclusion in the search engine's database,
you bid on the keyword(s) that relate to your website. You can find out
in advance what other sites have bid for a particular keyword and then
decide if you want to outbid the number one spot or maybe bid a little
less and get the number two, three, or four spot (or lower if the
keyword is expensive).
Ezines/Newsletters - These are delivered
through E-mail and can be either plain text or HTML with full graphics.
Although they can sometimes be expensive, you can get free ads by
writing articles about your subject area and contribute them to the
ezines. Why would you want to give them away? Because you can put in a
"Resource Box" at the end of each article. At the very least this box
will contain your name, website address, and a brief one or two line
"bio" about you (some ezines allow more room). See, free online
advertising for your home-based business!
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to AdBayUSA’s FREE Advertising & Marketing Newsletter by Clicking
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COMPANY THAT HAS BEEN DOING BUSINESS AT THE SAME ADDRESS
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WELL OVER TEN YEARS!
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Why not take advantage of what
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WE
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Main Address:
UNIVESAL ONLINE
SERVICES
PO BOX 2440
MIDLAND,
MI
48641-2440
UNITED
STATES OF
AMERICA
989.488.1775
Main Email Address:
Support@AdBayUSA.com
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