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Advertising Using Power Words

1.  Search engine submission – This should be your first step when you create a website. Avoid any services that charge you to submit to a number of sites. Most of these sites are too small to bother with and you can find the larger ones on your own. Also submit to niche sites, such as search engines for your area or industry.
2.  Linking – Establish a links page on your site as soon as possible. This will allow you to swap promotion with other relevant and quality sites.
3.  Blogging – This form of updating your site is a wonderful way to stay in touch with clients and potential clients. You can post as often as you like and the more posts you have, the more hits you will get on search engines when people search for the topic of your post.
4.  Newsletter – This is one of the best ways to build a loyal customer base. You can start an informative newsletter that will go out to a targeted audience. Start a sign up box on every page of your website to let people submit their email addresses. They will pass the newsletter to others if it is of good quality.
5.  Viral marketing – Viral marketing is the use of products sold online to spread the word about your site. You can sell ebooks, samples, and mini courses that will include links and references to your website.
6.  Forums and bulletin boards – Post regularly on forums and bulletin boards that target your potential customer base. You are not allowed to promote your site in these posts, but you can use a signature that includes your web address or perhaps some link to a viral marketing product. Check with the forum guidelines before you post.
7.  Article distribution – Write some articles with your customer base in mind. They will consider you an expert and refer to you for future needs. You will get a signature section where you can tout your expertise or promote your product and link to your site. You can find article distribution sites by searching on the web.
8.  Article swapping – You should always allow for rewrites of your articles with the inclusion of your bio at the bottom. This will spread the word and allow for multiple publications. Also reprint the articles of related experts on your blog or in your newsletter to encourage reciprocation.
9.  Cross promoting – You can also start partnerships with other websites that allow you to cross promote your services, newsletters, and other products.
10.  Networking – There are online business networking opportunities available today that allow you to join and reap the benefits of swapping articles and job leads.
Words not only influence the minds of people but can completely change their perception about a particular thing. Words have the persuasion power to entice and motivate. They are used by politicians, Public Relations Managers, and even by parents to pass on their message to their kids. These words are known as power words and they can do wonders when used in your advertisement(s).

New or improved words help create a sense of curiosity. The customer gets an impression that the product is something that is different from the others and he tries to get it before anyone else does so as to have an edge over others. The laundry products have always been advertised as new and improved, for years if not decades. Although it can be either a new or improved version of the existing product, the power of both the words and the product reinforces each others strength.

Take for instance the line ‘Money back guarantee’, these power words help gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated. 

Most of the successful advertisements have a little known secret that generates curiosity within the reader. People are knowledge thirsty, they want to know what others don’t know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives their money, then the information will be divulged to him.      

The word Free in the headline of the message simply does wonders. The reader easily absorbs the message until something free is given to the customer in reality. By any measure, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E in emails as ISP filters block messages having the actual word, considering it to be some kind of spam.  

You and your are very important words to be used in an advertisement. Most people are somewhat selfish and self-centered and you need to immediately point out the advantages you have to offer if he/she buys a particular product or service from you. Step into the shoes of the customer and try to note the points which will be of benefit and what points will decrease their interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.   In my own AdBayUSA sales writing campaigns I try to use the word you or your at least twice as many times as I use the word I or we..

The word ‘Immediately’ rings an emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked until now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly.  Just stating the advantages of using the product or service of the company isn’t enough. The sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the built-in memory of the camera is 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. After you have your sentence written out, adding power words to spice up the wording will definitely make a winning ad campaign.

 AdBayUSA.com is a great place to test your ads power words and start your advertising campaign whether with our paid or FREE ads you can also submit NATIONWIDE ADVERTISING by going to: www.AdBayUSA.com

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