1.
Search engine submission – This should be your first step
when you
create a website. Avoid any services that charge you to submit to a
number of sites. Most of these sites are too small to bother with and
you can find the larger ones on your own. Also submit to niche sites,
such as search engines for your area or industry.
2.
Linking – Establish a links page on your site as soon as
possible.
This will allow you to swap promotion with other relevant and quality
sites.
3.
Blogging – This form of updating your site is a wonderful way
to stay
in touch with clients and potential clients. You can post as often as
you like and the more posts you have, the more hits you will get on
search engines when people search for the topic of your post.
4.
Newsletter – This is one of the best ways to build a loyal
customer
base. You can start an informative newsletter that will go out to a
targeted audience. Start a sign up box on every page of your website to
let people submit their email addresses. They will pass the newsletter
to others if it is of good quality.
5.
Viral marketing – Viral marketing is the use of products sold
online
to spread the word about your site. You can sell ebooks, samples, and
mini courses that will include links and references to your website.
6.
Forums and bulletin boards – Post regularly on forums and
bulletin
boards that target your potential customer base. You are not allowed to
promote your site in these posts, but you can use a signature that
includes your web address or perhaps some link to a viral marketing
product. Check with the forum guidelines before you post.
7.
Article distribution – Write some articles with your customer
base in
mind. They will consider you an expert and refer to you for future
needs. You will get a signature section where you can tout your
expertise or promote your product and link to your site. You can find
article distribution sites by searching on the web.
8.
Article swapping – You should always allow for rewrites of
your
articles with the inclusion of your bio at the bottom. This will spread
the word and allow for multiple publications. Also reprint the articles
of related experts on your blog or in your newsletter to encourage
reciprocation.
9.
Cross promoting – You can also start partnerships with other
websites
that allow you to cross promote your services, newsletters, and other
products.
10.
Networking – There are online business networking
opportunities
available today that allow you to join and reap the benefits of
swapping articles and job leads.
The concept of social marketing is not new but the
Internet has definitely given it a fresh face in recent years.
Companies from Coca-Cola to McDonald’s and even major television
stations are using a social marketing plan in completely new ways and
not only on sites like My Space and FaceBook. A new generation of
social networking websites has emerged and have proven to be just as
important as their predecessors.
Twitter
is a social networking websites that is based entirely on one
question: What Are You Doing?. Every day hundreds of thousands of
people including individuals and businesses both small and large answer
that question as one extremely popular way of staying in touch with
their network of friends and acquaintances. Social book marking
websites like Digg and Yahoo Buzz have also earned quite a loyal and
large following by simply allowing people to share websites they like
with others who share their interests.
Any of the websites mentioned in the last two paragraphs can be
effective additions for any outdated social marketing plan and in this
day and age the old adage of less is more no longer seems to apply.
Because involvement on any of these social networking websites is free
of charge there is no excuse for any small business to not be involved
in more than one. If you’re still on the fence as to whether or not you
should use social networking sites as part of your social marketing
plan, a cursory web search will most likely reveal that your
competition already has.
AdBayUSA offers a full range of Social Marketing Services for you and
your business. To find out all about it go to: http://www.adbayusa.com/social.html
For all your online advertising and marketing needs including unlimited
free classified advertising please visit us at: http://www.adbayusa.com
After checking out our website if you have any questions regarding
our products and/or services please don’t hesitate to call us at 1-989-488-1775.
We have trained operators standing by 24/7 waiting for your call.
Dale W. Woys is the author of this article and President of
www.AdBayUSA.com which is a great place to test your
NATIONWIDE ADVERTISING for less than $9 per month or you can also try our FREE ads by going to:
www.AdBayUSA.com
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