These facts, coupled with increasing consumer acceptance of applications other than voice make the mobile phone a powerful new channel for marketers.
Why SMS Marketing works
- Cheap compared to Direct Mail and traditional advertising and much more memorable than email.
- People tend to read virtually every text message they get – unlike direct mail, email, telemarketing calls which result in repeated hangups or adverts which can be ignored.
- SMS delivers an effective and immediate call to action.
- Very effective when used in conjunction with special offers and promotions. And they are viral: people forward mobile messages.
- SMS Marketing encourages immediate action.
- All responders come from interested customers and are easily followed up with a call.
- SMS Marketing is an ideal method to build loyalty, increase customer retention.
Short codes are commonly used in SMS Marketing and SMS advertising. SMS shortcodes are memorable five digit SMS text numbers (e.g. 368638) which are widely used both as an outbound channel where companies text people directly from a short code.
SMS Short codes are also commonly used as a Direct Response mechanism for TV, Radio, and print advertising. The short code is advertised at the point of display and as it’s a short, memorable number it’s easy for people to text in.
I’d recommend that when using SMS shortcodes for outbound marketing you also offer people the choice to reply instantly to your message. You will need to sign up with an SMS provider like industry leader AdBayUSA who offers a service to send SMS messages via a web-based tool at a very reasonable rate for unlimited service.
A good SMS provider like AdBayUSA should be able to get you up and running with a campaign in a day or so. As with many direct marketing techniques, if you are considering SMS marketing as part of your overall communications plan, you need to be aware of direct marketing legislation, ensure you only send SMS messages to people who have opted in to receive messages from you and check your SMS marketing complies with privacy and data protection rules. Just like telemarketing unsolicited SMS is illegal, intrusive and can harm your brand reputation.
Dale W. Woys is President of AdbayUSA.com and AdBayUSA Mobile. AdBayUSA.com offers Classified Ads, Banner Advertising and many other products and services designed to make your small business prosper. For their Mobile Advertising Services Click Here. You can check their other services out by going to the following link: http://www.adbayusa.com/advertisingservices.htmlYou are free to reproduce
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