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Why You Should Promote Your Business With SMS Marketing

1.  Search engine submission – This should be your first step when you create a website. Avoid any services that charge you to submit to a number of sites. Most of these sites are too small to bother with and you can find the larger ones on your own. Also submit to niche sites, such as search engines for your area or industry.
2.  Linking – Establish a links page on your site as soon as possible. This will allow you to swap promotion with other relevant and quality sites.
3.  Blogging – This form of updating your site is a wonderful way to stay in touch with clients and potential clients. You can post as often as you like and the more posts you have, the more hits you will get on search engines when people search for the topic of your post.
4.  Newsletter – This is one of the best ways to build a loyal customer base. You can start an informative newsletter that will go out to a targeted audience. Start a sign up box on every page of your website to let people submit their email addresses. They will pass the newsletter to others if it is of good quality.
5.  Viral marketing – Viral marketing is the use of products sold online to spread the word about your site. You can sell ebooks, samples, and mini courses that will include links and references to your website.
6.  Forums and bulletin boards – Post regularly on forums and bulletin boards that target your potential customer base. You are not allowed to promote your site in these posts, but you can use a signature that includes your web address or perhaps some link to a viral marketing product. Check with the forum guidelines before you post.
7.  Article distribution – Write some articles with your customer base in mind. They will consider you an expert and refer to you for future needs. You will get a signature section where you can tout your expertise or promote your product and link to your site. You can find article distribution sites by searching on the web.
8.  Article swapping – You should always allow for rewrites of your articles with the inclusion of your bio at the bottom. This will spread the word and allow for multiple publications. Also reprint the articles of related experts on your blog or in your newsletter to encourage reciprocation.
9.  Cross promoting – You can also start partnerships with other websites that allow you to cross promote your services, newsletters, and other products.
10.  Networking – There are online business networking opportunities available today that allow you to join and reap the benefits of swapping articles and job leads.
SMS (Short Message Service) Marketing is possibly the most effective, personal and direct marketing tool available to businesses today. With 90% of the United States population owning a SMS enabled mobile phone, penetration outstrips the PC by at least five to one and according to the IAB, 95% of texts are opened compared with 25% of emails.

These facts, coupled with increasing consumer acceptance of applications other than voice make the mobile phone a powerful new channel for marketers.

Why SMS Marketing works

  • Cheap compared to Direct Mail and traditional advertising and much more memorable than email.
  • People tend to read virtually every text message they get – unlike direct mail, email, telemarketing calls which result in repeated hangups or adverts which can be ignored.
  • SMS delivers an effective and immediate call to action.
  • Very effective when used in conjunction with special offers and promotions. And they are viral: people forward mobile messages.
  • SMS Marketing encourages immediate action.
  • All responders come from interested customers and are easily followed up with a call.
  • SMS Marketing is an ideal method to build loyalty, increase customer retention.

Short codes are commonly used in SMS Marketing and SMS advertising. SMS shortcodes are memorable five digit SMS text numbers (e.g. 368638) which are widely used both as an outbound channel where companies text people directly from a short code.

SMS Short codes are also commonly used as a Direct Response mechanism for TV, Radio, and print advertising. The short code is advertised at the point of display and as it’s a short, memorable number it’s easy for people to text in.

I’d recommend that when using SMS shortcodes for outbound marketing you also offer people the choice to reply instantly to your message.  You will need to sign up with an SMS provider like industry leader AdBayUSA who offers a service to send SMS messages via a web-based tool at a very reasonable rate for unlimited service.

A good SMS provider like AdBayUSA should be able to get you up and running with a campaign in a day or so. As with many direct marketing techniques, if you are considering SMS marketing as part of your overall communications plan, you need to be aware of direct marketing legislation, ensure you only send SMS messages to people who have opted in to receive messages from you and check your SMS marketing complies with privacy and data protection rules. Just like telemarketing unsolicited SMS is illegal, intrusive and can harm your brand reputation.

Dale W. Woys is President of AdbayUSA.com and AdBayUSA Mobile.  AdBayUSA.com offers Classified Ads, Banner Advertising and many other products and services designed to make your small business prosper.  For their Mobile Advertising Services Click Here.  You can check their other services out by going to the following link:  http://www.adbayusa.com/advertisingservices.html

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